Yellow Pages Value

The Original Search Engine

 

Long before Bill Gates and Steve Jobs, fingers were doing the walking to find local businesses for interested shoppers. While much of the world is searching online, the Yellow Pages remain the tried-and-true workhorse of search advertising. Nearly half of all Americans still turn to the Yellow Pages to find services near them.1 That’s why we give the phone book the respect it deserves.

Mindstream Media has more than 50 years of experience helping our clients reach consumers with Yellow Pages advertising. As a full service digital agency, we continue to provide our clients with the best lead generation solutions including Yellow Pages advertising. This can be through a subscription media buy or a pay-per-call model so advertisers only pay for qualified calls the ads bring in.

 

 

Mindstream continues to provide top-notch strategy, design and placement services that help advertisers like you capitalize on this proven medium. Yellow Pages searches deliver tremendous sales conversions with a reported 75 percent of Yellow Pages users making a purchase.1 Plus, the Yellow Pages were referenced an estimated 4.6 billion times in 2014.1 These numbers are a clear indication that Yellow Pages still carry great relevance to today’s consumers. Can your business afford not to advertise in them?

Why Yellow Pages?

  • Highly referenced source for finding local businesses
  • Ready-to-buy shoppers with high conversion
  • Quantifiable proof of ROI through response measurement test lines
  • They work. Still.

Capitalize on a Proven Medium

  1. 2014 Local Media Tracking Study, Burke Research, Jan 2015